Our Story


L’Agent by Agent Provocateur is mainline Agent Provocateur’s sister brand, designed by real-life sisters Penelope and Monica Cruz, alongside Sarah Shotton, Agent Provocateur’s Creative Director.

We want our lingerie to make women feel comfortable, empowered and sexy with a playful and sophisticated line that offers a more accessible price point.

The brand launched in August 2013, and the collections are growing season on season. We now have a seasonal collection and a classics collection, featuring lingerie, accessories and night wear. We will soon be introducing more outerwear and swimwear to the mix, so stay tuned to our social channels for updates!